Revenue strategy
Ticketing is more than entry
Every ticket is a chance to sell more of the experience. Use fee strategy, VIP upgrades, presold merch and drink tokens, and parking to raise revenue per attendee.
Can I pass fees on some tickets and not others?
Yes. Fee handling is set per ticket type, so you can pass fees on general admission and absorb them on VIP.
How this type of ticketing works
Most organizers treat a ticket as a door pass. Buyers are already at checkout, so it is the easiest moment to offer upgrades and add-ons they would otherwise buy at the event, or not at all.
One strategy uses fees: pass service fees to buyers on general admission, but absorb them on higher-priced VIP tickets. The VIP price then feels cleaner and the upgrade more attractive, since fees are set per ticket type.
Presales also help operations. Selling merch, drink or beer tokens and parking ahead of time tells you how much to order, shortens lines and brings cash in before the event.
What to set up in TixSimple
- 1Create General Admission and a limited VIP ticket type with clear perks.
- 2Choose per ticket type whether fees pass to the buyer or are absorbed.
- 3Add merch with sizes or colors for presale and pickup at the event.
- 4Create drink or food token ticket types, with age questions where required.
- 5Add parking and a premium VIP parking option with its own capacity.
- 6Offer bundles, such as admission plus parking or VIP plus merch.
Fee example: General admission ticket
Suppose 500 general tickets sell at $25. If 15% of buyers also add a $10 drink-token pack and 10% add $15 parking, that adds $750 and $750, before fees and costs. These numbers are illustrative.
Pass fees on general admission and absorb them on VIP to make the premium tier more appealing.
Value-added ideas
Keep add-ons relevant and limited. Scarcity on VIP and premium parking protects their value, and clear descriptions avoid confusion at pickup.
- VIP tiers with early entry, lounges or reserved seating
- Fees waived on VIP, passed on general admission
- Merch presales with pickup
- Beer, drink or food token presales
- Parking and VIP parking close to the entrance
- Bundles and group bookings
- Name-your-price support tickets
Frequently asked questions
Can I pass fees on some tickets and not others?
Yes. Fee handling is set per ticket type, so you can pass fees on general admission and absorb them on VIP.
Can buyers presell merch and pick it up?
Yes. Merch presales support variants and pickup at the event, with or without tickets.
How do drink tokens work?
Create a ticket type for token packs and redeem them at the bar. Follow local alcohol rules, including age checks.
Can I sell VIP parking?
Yes. Create a separate parking offer with its own price and capacity for premium spaces.
Keep exploring TixSimple
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